"Life lessons from an ad man"

This is a TED talk by Rory Sutherland, a man involved in advertising campaigns, who explains the crucial differences between the 'perceived value' vs the 'real value' of a product.

Κάντε κλικ στον σύνδεσμο http://www.ted.com/talks/rory_sutherland_life_lessons_from_an_ad_man.html για να ανοίξετε τον πόρο.